Growth Marketing Manager

Growth Marketing Manager

Are you excited about making a tangible impact in the HR tech industry with your marketing expertise? 50skills is seeking a proactive and creative Growth Marketing Manager to drive our content strategy and lead our marketing initiatives. In this role, you will craft compelling content, execute effective campaigns, and drive lead generation efforts that translate directly to our growth in our local and global market.

Your Mission

As our Marketing Manager, you will take the helm of our content roadmap, steering the direction of our written, published, and video content. Your responsibility will encompass not just the creation and dissemination of content but also managing the budget for outsourced high-end production, ensuring a high ROI through strategic content initiatives.

What You’ll Do

Develop and execute a comprehensive content strategy that includes SEO-optimized articles, engaging social media posts, informative newsletters, and high-quality video content. Collaborate with cross-functional teams to sit in on product roadmap meetings and prepare content for upcoming features and services. Host and plan impactful webinars and workshops that resonate with our target audience and drive lead generation. Leverage CMS systems like Webflow to publish content and utilize SEO and SEM strategies to ensure maximum visibility and effectiveness. Understand and define our Ideal Customer Profile (ICP), creating tailored content that speaks directly to our audience’s needs and challenges. Measure the success of marketing initiatives with a focus on the number of Marketing Qualified Leads (MQLs) generated. 

Who You Are

Ideally someone with at least a few of these traits:

• 2-3 years of marketing experience, with a preference for backgrounds in B2B SaaS.
• Proficient in video content creation, blog writing, SEO, SEM, and using CMS platforms.
• Experienced in hosting webinars and planning workshops, with an understanding of customer journey mapping.
• Data-driven, with a history of leveraging metrics to shape marketing strategies and outcomes.
• Skilled in using analytics tools to create actionable marketing plans.
• Capable of quickly learning and integrating into existing infrastructures, contributing innovative ideas for content enhancement.
• Experience in budget management for marketing projects. 

Within 1 month, you’ll have:

• Completed a comprehensive onboarding program to familiarize yourself with our culture, products, and methodologies. 
• Assessed our current content strategy and created a plan to optimize our content offerings for increased lead generation. 
• Initiated the first phase of content creation, targeting key areas identified for immediate impact. 

Within 3 months, you’ll have:

• Launched multiple content campaigns across various channels, tracking their performance and iterating based on data-driven insights. 
• Hosted a webinar or workshop, demonstrating the value of 50skills to potential customers and capturing MQLs. 
• Completely independent in pushing content to our CMS platform via Webflow in a structured process
• Established a process for consistently creating, publishing, and promoting content that aligns with our product roadmap and customer needs. 
• Planned, executed and attended at least one global event on behalf of the company

Within 12 months, you’ll have:

• Significantly increased the number of MQLs through targeted marketing efforts, directly contributing to the company’s revenue growth. 
• Developed a strong online presence for 50skills through strategic content that highlights our USPs and thought leadership in the HR tech space. 
• Optimized the marketing budget for maximum ROI, successfully managing both internal content creation and outsourced projects. 

What’s in it for you?

• Opportunity to shape the voice of a growing company in the dynamic HR tech industry.
• Autonomy to drive marketing strategies with a direct impact on business growth. 
• A competitive salary and opportunity to grow within the organisation.

About 50skills:

• At 50skills, we are redefining HR management with our innovative automation platform, making employee journeys seamless and helping HR managers to shine. Our technology is built to empower and our culture thrives on innovation.
• Ready to drive change and lead our marketing initiatives? Apply to join us as a Marketing Manager at 50skills.

(A note to recruitment agencies: We appreciate your interest, but we are managing the recruitment process internally and are not seeking agency assistance at this time.)